If you’re a regular at Camping World stores or follow the RV industry, you’ve probably wondered who is the CEO of Camping World. The answer is Marcus Lemonis, a prominent figure who also leads the parent company, Camping World Holdings, Inc. His leadership has shaped the company into the giant it is today, but his story is about much more than just RVs. For us as outdoor enthusiasts, understanding who’s at the helm helps us get a sense of the company’s direction and values.
This article will give you a clear picture of the leadership behind your favorite camping superstore. We’ll look at the man in charge, the company’s journey, and what it all means for you when you’re shopping for gear or planning your next adventure.
Who Is The CEO Of Camping World
As mentioned, Marcus Lemonis holds the title of Chairman and CEO of Camping World Holdings. He’s a well-known entrepreneur and television personality, most famous for the CNBC show “The Profit.” On the show, he invests in and helps turn around struggling small businesses. His approach is often summarized by his “3 P’s” principle: People, Process, and Product. He believes that success in any business relies on getting these three elements right.
Lemonis didn’t found Camping World, but he became its leader at a crucial time. He took over in 2006 when the company was part of a larger entity called FreedomRoads. Under his guidance, Camping World grew through strategic acquisitions and a focus on the customer experience. He helped take the company public in 2016, which was a major milestone.
Marcus Lemonis’s Background and Business Philosophy
Born in Beirut, Lebanon, and adopted by an American family, Lemonis started in the automotive industry. His business acumen became evident early on. His philosophy is deeply practical, which resonates with many campers and RVers who value straightforward solutions.
- People: He emphasizes hiring the right team and creating a culture of accountability and passion. In a retail setting, this ideally translates to knowledgeable staff who can actually help you choose the right tent or hitch.
- Process: This is about the systems that make a business run smoothly, from inventory management to customer service. For you, a good process means finding what you need in store or online without hassle.
- Product: Obviously, offering quality goods is key. Lemonis focuses on ensuring the products on the shelves meet a standard and are relevant to the customer’s needs.
This hands-on, no-nonsense style has defined his tenure. He’s also known for being very active on social media, often engaging directly with customers to adress complaints or feedback. This direct line is somewhat unique for a CEO of a major corporation.
The Growth of Camping World Under His Leadership
When Lemonis stepped in, Camping World was already a known name, but he spearheaded massive expansion. The company didn’t just sell RVs; it aimed to be a one-stop-shop for the outdoor lifestyle. Here’s a quick timeline of key developments:
- 2006: Lemonis becomes CEO of FreedomRoads, the parent company of Camping World.
- 2009: The company acquires the Good Sam Club, a vital community for RV owners, linking services, discounts, and a customer base.
- 2016: Camping World Holdings goes public on the New York Stock Exchange under the ticker CWH.
- 2017-Present: Aggressive acquisition of RV dealerships across the country, making it the largest RV retailer. They also expanded the “Gander Outdoors” brand (though later scaled back) to cover more general outdoor gear.
This growth means there’s likely a Camping World location or affiliate near you, providing access to a huge inventory of RVs, parts, and camping equipment.
What This Means for the Average Camper
You might think corporate leadership is distant from your camping trip, but it has real effects. The push for national reach means better availability of specialized RV parts. Their buying power can influence product selection and sometimes price. The integration with Good Sam offers benefits like campground discounts, which can save you money on your travels.
However, some long-time customers have noted changes as the company grew. The experience can vary from location to location, which is a challenge for any large chain. This is where Lemonis’s focus on “Process” and “People” is constantly tested.
The Company Behind the Name: Camping World Holdings
Camping World is more than just its retail stores. It’s part of a larger ecosystem designed to serve the RV and outdoor enthusiast. Understanding this structure helps you navigate the services available to you.
Key Brands Under the Camping World Umbrella
- Camping World: The flagship retail brand for RV supplies, accessories, and gear.
- Good Sam Club: A membership club offering roadside assistance, campground discounts, trip planning, and a community forum.
- RV Dealership Network: Dozens of dealership locations across the US selling new and used RVs from various manufacturers.
- Overton’s: A leading boating and water sports retailer, catering to the overlapping interests of many outdoor lovers.
- The House Boardshop: An online retailer for snowboarding, skateboarding, and wakeboarding gear.
This portfolio shows a strategy to cover multiple aspects of the outdoor lifestyle, from setting up camp to hitting the water or the slopes.
Services Beyond Retail Sales
Many Camping World locations are full-service centers. This is a crucial point for RV owners. Their services often include:
- RV repair and maintenance.
- Professional installation of accessories like hitches or awnings.
- RV inspections, which are vital if your buying a used vehicle.
- Collision centers for accident repairs.
Having these services attached to a retail store creates convenience. You can buy a part and have it installed in one trip. For complex RV systems, having certified technicians is a big relief.
How This Leadership Impacts Your Camping Experience
So, how does the fact that Marcus Lemonis is CEO actually affect your weekend in the woods? Let’s break it down into practical terms.
Product Selection and Availability
Under a growth-focused CEO, the goal is to have what you need. Camping World stores are typically large and carry an extensive range of products, from small camping gadgets to major RV appliances. Their online store is also comprehensive. The downside can be that some stores feel overwhelming, and the focus on RVing can sometimes overshadow basic backpacking gear. It’s always good to compare with specialized retailers for niche items.
Pricing and Value
As a large retailer, Camping World can offer competitive prices on many items, especially during sales events. Good Sam members get additional discounts, which can add up. However, it’s wise to shop around. Some common items might be priced higher than at a big-box store. Their RV pricing, due to their volume, can be aggressive, but you should always be prepared to negotiate and research fair market value.
Customer Service and Support
This is the area most directly tied to leadership philosophy. Lemonis’s public stance on customer engagement sets an expectation. In practice, experiences vary. Some customers report excellent, knowledgeable service, while others encounter challenges typical of large corporations—department handoffs, long repair times during peak season, or inconsistent information.
A tip is to utilize the Good Sam Club roadside assistance if you have it. For major purchases or services, get everything in writing and be clear on warranty terms. And, because the CEO is active on social media, some customers have found resolution by reaching out on platforms like Twitter when standard channels are slow—though this shouldn’t be the primary method.
Navigating Camping World as a Shopper: Tips and Advice
To make the most of what Camping World offers, here’s a step-by-step guide for different scenarios.
Buying an RV from Camping World
- Do Your Homework First: Research the make, model, and floorplan you want online before visiting. Know the average selling price.
- Use Their Inventory Online: Their website shows specific RVs at specific lots. You can often start the process online.
- Prepare for Financing: They have their own finance department. Get pre-approved but also understand the terms. Consider using an outside credit union for comparison.
- Inspect Thoroughly: Even for a new RV, do a detailed walk-through. Check every system—lights, water, appliances, slides. Don’t rush.
- Understand the Service Agreement: Clarify what the warranty covers and which service centers you can use.
Shopping for Gear and Parts
- Sign Up for Good Sam: If you shop there or use their services regularly, the membership fee can pay for itself in discounts.
- Check Online Prices vs. In-Store: Sometimes online promotions are better. Some stores will match their own website price.
- Ask About Installation: For complex parts like hitches or brake controllers, factor in the cost and timing of professional installation they offer.
- Utilize the Return Policy: Understand the return window and conditions, especially for large items.
Frequently Asked Questions (FAQ)
Who currently runs Camping World?
Marcus Lemonis is the Chairman and CEO of Camping World Holdings, the company that owns Camping World, Good Sam, and a network of RV dealerships.
What other companies does the Camping World CEO own?
Marcus Lemonis is primarily known for leading Camping World Holdings. His other involvments include investments from his TV show “The Profit” and previous business ventures in the automotive industry. He is not the sole owner of Camping World, as it is a publicly traded company.
Is Camping World and Good Sam the same company?
Yes, they are part of the same parent company. Camping World Holdings owns both the Camping World retail brand and the Good Sam Club. Being a Good Sam member provides discounts and benefits at Camping World stores and beyond.
How can I contact Camping World’s leadership?
For standard customer service, use the contact channels on their official website. Marcus Lemonis is known to be active on social media platforms like Twitter, but that is not a guaranteed method for resolving specific account or service issues.
Has the CEO of Camping World always been Marcus Lemonis?
No. The company was founded by David Garvin. Marcus Lemonis took over leadership in 2006 when the company was under the FreedomRoads umbrella and has been the driving force behind its major expansion since then.
Looking Ahead: The Future of Camping World
The RV and camping industry faces changing trends, like the rise of van life and a growing interest in boondocking. Under its current CEO, Camping World is likely to continue adapting. We may see a greater focus on digital retail, expanded service capabilities, and perhaps more offerings for the non-RV camping crowd. The company’s performance is also tied to the broader economy, as RV purchases are often discretionary.
For you, the consumer, this means staying informed. Follow industry news, read reviews from other campers, and always be a smart shopper. Whether you’re a full-time RVer or a weekend tent camper, companies like Camping World are major players in providing the equipment you need to get outside. Understanding who leads them and their strategy gives you a better framework for making your purchasing decisions and enjoying the great outdoors.